B2B mixed-methods testing
BlueXP Sustainability Dashboard
In a landscape marked by diverse cloud management platforms operating in isolated silos, NetApp steps forward with the innovative BlueXP. This project addresses the long-standing challenge by introducing a unified control plane for seamless storage and data management. At its core, BlueXP embodies a commitment to unification and simplicity, setting a new standard in product development.
01
Methodology
Screener survey
In-depth remote interviews
04
Deliverables
Preliminary report (one-pager)
Deep-dive synthesis report
UXR Newsletter
02
Skills
Survey design
Discussion guide design
Interviews
Scenario testing
Usability principle
Data analysis
03
Tools
Qualtrics (survey)
UserTesting (recruiting)
Zoom (interviews)
Figma (Prototype, Data mapping)
PPT (Synthesis report)
05
Team
Lead UX Researcher (🙋🏻♀️ me)
Sr. UX Designer
Product Owner
Several stakeholders
06
My Approach and Contributions
One
Led a complex UX research project focusing on sustainability in tech, demonstrating deep industry understanding and innovation.
Four
Spearheaded cross-functional collaboration, coordinating with UX designers, product owners, and stakeholders, showcasing leadership and team synergy.
Seven
Demonstrated exceptional problem-solving skills, navigating the ambiguity of "sustainability" and technical complexities within the product landscape.
Ten
Valued the balance between quantitative and qualitative insights, showcasing a holistic view of user experience research.
Two
Adopted a research-driven approach to delve beyond buzzwords, prioritizing actionable insights over superficial trends.
Five
Implemented a rigorous timeline management strategy, ensuring timely completion of research milestones from methodology definition to stakeholder presentations.
Eight
Presented findings to executives and diverse audiences, contributing to strategic decision-making and the official announcement of the dashboard, illustrating impactful communication.
Eleven
Fostered a community-driven research approach, leveraging NetApp's I2A platform for recruitment and engagement, demonstrating community and customer-centric focus.
Three
Utilized a mixed-methods strategy, combining screener surveys and in-depth interviews, to capture comprehensive user feedback.
Six
Mastered a wide range of moderated and unmoderated testing tools including Qualtrics, UserTesting, Zoom, and Figma, evidencing strong technical versatility.
Nine
Championed the socialization of research findings through internal and external channels, enhancing organizational knowledge and customer engagement.
07
Actionable UX Research Findings and Presentation
Take a closer look at my comprehensive research findings. It illustrates my approach to crafting reports and visualizing research data, aimed at advocating for a balance among customer needs, business goals, and technological constraints.
** Password required to protect the confidential information of my previous company, the password will be provided upon request.**
08
UX Research Newsletter
Socializing the Result
To amplify the impact and engage broader audiences, I shared insights through the monthly UX Research newsletter, reaching both internal and external communities. This ensured continuous engagement from our customers and employees.
